The Indonesia car air freshener market is growing rapidly. According to a report by Mordor Intelligence, the market is expected to grow from $1.2 billion in 2022 to $2.2 billion in 2027, at a compound annual growth rate (CAGR) of 8.5%.
The main drivers of market growth include:
Increasing vehicle ownership: Indonesia’s vehicle ownership is growing rapidly. According to the Indonesian Ministry of Transportation, the country’s vehicle ownership was 130 million in 2022 and is expected to reach 180 million by 2027.
Growing consumer awareness of air quality: Indonesia’s urban air quality is deteriorating. This is leading consumers to become more concerned about car air quality and seek to use car air fresheners to improve air quality.
Declining prices of car air fresheners: The prices of car air fresheners are declining, making them more affordable.
The Indonesia car air freshener market is currently dominated by offline channels. However, online channels are growing rapidly. According to Mordor Intelligence, online channels accounted for 20% of the market in 2022 and are expected to reach 30% by 2027.
The market is also dominated by local brands. However, international brands also have a presence in the market.
The following are the main trends in the Indonesia car air freshener market:
Growth of natural ingredient car air fresheners: Consumers are increasingly concerned about health and environmental protection. This is leading to the growth of natural ingredient car air fresheners.
Growth of smart car air fresheners: Smart car air fresheners can automatically adjust according to the air quality inside the car. This provides consumers with a more convenient and personalized experience.
Shamood: A Leading Car Air Freshener Manufacturer in China
Shamood is a leading car air freshener manufacturer headquartered in China. The company was founded in 2003 and is focused on developing and manufacturing high-quality, safe, and effective car air fresheners.
Shamood’s product range is extensive, including perfumes, sprays, hooks, and wicks. Shamood’s products also have a long-lasting fragrance and can effectively remove unpleasant odors from cars.
Shamood’s products have a good reputation in the Chinese market. The products are sold nationwide and are exported to Asia, Europe, and the Americas.
Shamood is a company to watch in the Indonesia car air freshener market. The company has been successful in the market thanks to its high-quality products, safe ingredients, and good reputation.